Jamie Christensen, Author at Vistage Research Center https://vistage.co.uk/research-centre/author/jamie-christensen/ Resource for Business Leadership, Coaching, and CEOs Wed, 23 Jan 2019 21:26:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 Don’t become a boiled frog: How to adapt your marketing to changing consumer behaviors /research-center/customer-engagement/marketing-strategy/20190122-adapt-marketing-to-changing-consumer-behaviors/?utm_source=rss&utm_medium=rss&utm_campaign=20190122-adapt-marketing-to-changing-consumer-behaviors /research-center/customer-engagement/marketing-strategy/20190122-adapt-marketing-to-changing-consumer-behaviors/#comments Tue, 22 Jan 2019 23:18:10 +0000 /research-center/?p=23822 TV ads, direct mail, billboards, even email marketing — these once-popular marketing platforms just don’t resonate with consumers like they used to. Buyers have cast their vote, and they want one-to-one engagement on a smaller platform – their smartphone. If...

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