Jerry Rackley, Author at Vistage Research Center /research-center/author/jerry-rackley/ Resource for Business Leadership, Coaching, and CEOs Wed, 17 Jul 2024 03:39:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 Moving Marketing from a Cost to Revenue Center /research-center/customer-engagement/marketing-strategy/moving-marketing-cost-revenue-center/?utm_source=rss&utm_medium=rss&utm_campaign=moving-marketing-cost-revenue-center /research-center/customer-engagement/marketing-strategy/moving-marketing-cost-revenue-center/#respond Fri, 04 Apr 2014 09:00:10 +0000 http://blog.vistage.com/?p=17003 Depending on the organization in which it exists, marketing can take on several personas.  Sometimes it is reactive and operationally oriented, managed by a “hair on fire” type of marketing manager.  Other times marketing is a strategic asset, providing leadership...

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