CMO, Chief Outsiders

7 Benchmarking Questions To Consider When Establishing a Marketing Budget

Richard Browne — Wed, 20 Aug 2014 07:19:23 +0000

What’s the Right Size for Your Marketing Budget? One of the first questions clients ask is what the appropriate spend or budget should be for marketing. The quick answer is a target of between 3 and 8 percent of a...

The post 7 Benchmarking Questions To Consider When Establishing a Marketing Budget appeared first on Vistage Research Center.

5 Questions CEOs Should Ask to Energize the Next Staff Meeting

Richard Browne — Thu, 26 Sep 2013 09:00:44 +0000

Twice this week, once at a client lunch and once during a dreaded staff meeting, the topic of how unproductive many staff meetings are came up. This got me to thinking about why staff meetings are unproductive. Upon reflection, is...

The post 5 Questions CEOs Should Ask to Energize the Next Staff Meeting appeared first on Vistage Research Center.