Unconventional ways to draw 카지노 다운로드 in powerful people [Podcast]
There are people out there who have the power to positively change the course of your business. But how do you reach them?The answer, surprisingly, may be cartoons.
Just ask Stu 카지노 다운로드, a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, author of How To Get A Meeting with Anyoneand president of CartoonLink, Inc. 카지노 다운로드 accomplished all of these things by drawing on his lifelong passion for cartoons.
After studying marketing at the University of Southern California, 카지노 다운로드 felt that it made sense to combine his love for cartoons with his newfound knowledge of marketing. He noticed that personalization was becoming a force in direct marketing and decided to see how he could apply that to cartoons.
“Cartoons, it turns out, are some of the best read and remembered parts of magazines and newspapers according to readership surveys,” 카지노 다운로드 says. “I wanted to create these campaigns for the biggest users of direct marketing in the world, and that happened to be magazine publishers at the time.”
카지노 다운로드 started by scoring assignments from Rolling Stone and Bon Appétit, where hewas challenged to develop campaigns that could compete with the magazines’ most successful mailings. In both cases, he succeeded. He then created personalized cartoons and sent them to other major media companies to show that he could do the same for them.
“That campaign is what launched my business,” he recalls. “It cost me all of 0. Every one of those publishers became clients.”
카지노 다운로드’s success put him on a much wider path of discovery, making him wonder just how far he could go and who he could reach.
So, how do you reach the unreachable? 카지노 다운로드 suggests honing in on who you are and what you have to offer. Perfect your VIP statement and figure out what makes your business stand out.
“What are those hooks that you can put out real quickly that gets 카지노 다운로드, and eventually the person you’re trying to reach, to say, ‘I can’t refuse this call, this is just too interesting,’” he says.
He also recommends nurturing relationships with executive assistants and treating them as valued members of your team.
“These people are some of the most important people in the organization, Heinecke says. “If they’re 카지노 다운로드 to the CEO, they’re working directly with the CEO and they know exactly what he or she is thinking, what their goals are, where they want to bring to the company and what they’re working on. They’re keeping the wrong people out and letting the right people in. Turn yourself into the right person.”
Hear more from 카지노 다운로드 in this podcast, which explores innovative methods for connecting with industry leaders.
Above: A snapshot of the personal cartoon, drawn by 카지노 다운로드, that Dave Nelsen references in the podcast.Nelson has had it on his fridge for 20 years.
Related reading: See how Stu 카지노 다운로드 used “Contact Marketing” to earn the business of some of the world’s most elite companies.