Pricing Archives | Vistage Research Center

7 questions about pricing strategy with Casey Brown

Anne Petrik — Thu, 27 Oct 2022 21:00:00 +0000

The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

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Strategic pricing when inflation crashes into recession

Anne Petrik — Fri, 26 Aug 2022 21:30:00 +0000

Download the webinar slides Inflation is impacting small and midsize businesses in a variety of ways. As a result, our research shows that 75% of CEOs plan to raise prices over the next 12 months. At the same time, record-setting...

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Small business CEOs confident in own firms, not economy, according to WSJ/Vistage March 2019 survey

Anne Petrik — Wed, 27 Mar 2019 05:52:38 +0000

Download the full infographic Small business CEOs are increasingly concerned about the outlook for the U.S. economy. Confidence in economy fell 29 points in one year, according to March WSJ/Vistage Small Business CEO survey. Despite the drop in confidence, small...

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8 tips on how to inform customers of a price increase

Joe Galvin — Mon, 03 Dec 2018 11:52:14 +0000

Data from Vistage research confirms that tariffs are taking a toll on many vertical markets like wholesale trade, manufacturing and construction. Strategically, CEOs need to reconsider their supply chain and/or the reshoring of production. Tactically, tariffs are forcing CEOs to...

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Types of Pricing Models: Pricing Strategies Explained

Gina Abudi — Wed, 29 Feb 2012 02:33:15 +0000

A pricing strategy is a process and method that’s used to determine a favorable cost of the goods and services you sell. It helps you identify the factors that influence an optimal price point that you can adjust as needed...

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