Sales & Marketing Archives | Vistage Research Center https://vistage.co.uk/research-centre/tag/sales-marketing/ Resource for Business Leadership, Coaching, and CEOs Thu, 03 Oct 2024 02:29:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 141323424 Growth Through Sales and Marketing: Tools to transform /research-center/customer-engagement/20211209-growth-through-sales-and-marketing-tools-to-transform/?utm_source=rss&utm_medium=rss&utm_campaign=20211209-growth-through-sales-and-marketing-tools-to-transform /research-center/customer-engagement/20211209-growth-through-sales-and-marketing-tools-to-transform/#respond Fri, 10 Dec 2021 00:30:00 +0000 /research-center/?p=39528 Drawing from the latest Vistage Research report “Marketing Matters,” Chief Research Officer Joe Galvin set the stage for the Vistage National CEO Conference on Growth with a powerful insight: 78% of CEOs report accelerating shifts in buyer behavior as a...

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]]> /research-center/customer-engagement/20211209-growth-through-sales-and-marketing-tools-to-transform/feed/ 0 39528 Why your business needs CRM — and 4 ways it will boost your sales & marketing /research-center/customer-engagement/20210316-crm-benefits/?utm_source=rss&utm_medium=rss&utm_campaign=20210316-crm-benefits /research-center/customer-engagement/20210316-crm-benefits/#respond Tue, 16 Mar 2021 18:26:00 +0000 /research-center/?p=37662 As we navigate through the 2020s, all companies must look to technology for efficiency gains. Why? Because labor is expensive and not scalable while certain technologies provide increased efficiency AND better end results. Having said that, not all technologies are...

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]]> /research-center/customer-engagement/20210316-crm-benefits/feed/ 0 37662 The major growth decisions facing CEOs [research] /research-center/customer-engagement/20170920-22328/?utm_source=rss&utm_medium=rss&utm_campaign=20170920-22328 /research-center/customer-engagement/20170920-22328/#respond Thu, 21 Sep 2017 23:00:01 +0000 /research-center/?p=22328 Navigating a company’s growth decisions  is the core of any CEO’s skill set. How can we grow? Who should we hire? Where should we invest? They are all interconnected and the growth of your business depends on all of them...

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]]> /research-center/customer-engagement/20170920-22328/feed/ 0 22328 What B2B e-commerce can learn from consumer retail /research-center/customer-engagement/marketing-strategy/20170315-b2b-e-commerce-can-learn-consumer-retail/?utm_source=rss&utm_medium=rss&utm_campaign=20170315-b2b-e-commerce-can-learn-consumer-retail /research-center/customer-engagement/marketing-strategy/20170315-b2b-e-commerce-can-learn-consumer-retail/#comments Thu, 16 Mar 2017 10:00:09 +0000 https://2017.vistage.com/research-center/?p=21261 The world of consumer retail is in the midst of rapid transformation. Traffic in brick-and-mortar stores is decreasing. Consumers are moving away from shopping malls. Traditional advertising—whether via direct mail, TV ads or newspaper and magazine ads—is losing its relevance....

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]]> /research-center/customer-engagement/marketing-strategy/20170315-b2b-e-commerce-can-learn-consumer-retail/feed/ 1 21261 Assignment Selling: A Completely Different Approach to Sales in the Information Age /research-center/customer-engagement/sales/assignment-selling-a-completely-different-approaching-to-sales-in-the-information-age/?utm_source=rss&utm_medium=rss&utm_campaign=assignment-selling-a-completely-different-approaching-to-sales-in-the-information-age /research-center/customer-engagement/sales/assignment-selling-a-completely-different-approaching-to-sales-in-the-information-age/#comments Tue, 31 Jan 2012 16:35:30 +0000 http://blog.vistage.com/?p=9219 Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part of your business’ marketing and sales success in 2012 and beyond, if you’re only but willing...

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